What’s the Big Idea?

The Legendary George Lois Speaks.

The legendary George Lois is one of the most creative, prolific advertising communicators of our time. Recently he spoke at the Head, Heart, Hand conference in Minneapolis. The image below links to the AIGA website where his 30 minute talk is being shown along with 7 other presentations from the conference. The whole video is great, but where it gets really good is when Lois sits down and has a one on one conversation with one of the hosts. Lois is feisty, and his large personality shows why he has been so successful over the last 50 years. That’s right, his career dates to the 1960’s.