Whiskey

A Fist Full of Bourbon

As a bourbon drinker, this brand had me at the name. Scotch whisky maker William Grant is jumping into the bourbon market with new brand “Fistful of Bourbon”. To kick off the launch they teamed up with Quaker City Mercantile and Saturday Night Live director Paul Briganti, and Tool of North America to produce a tongue in cheek play on a classic spaghetti western and the results are so good.

The spot imagines two cowboys waxing poetic about the use of sunscreen, reading Gwyneth Paltrow’s blog Goop, silk pajamas and more. The writing is fun, and the two main actors set the mood. The only thing they need is a Ennio Moriccone soundtrack and some overdubbed voices on the supporting cast.

Taking full advantage of YouTube, Briganti pushes this to 2 minutes in length allowing for more absurdity. It almost seems to go a on a bit long with some sight gags in the bar scene being overplayed, but for the most part it works. At least it did for me, doing exactly what advertising is supposed to do. Hook you, hold you, keep you engaged, remember the product, and the brand.

Rolling out with a ‘Rol & Rye.

2016 is finally winding down and frankly, it can’t end soon enough. This has been a pretty crappy year on a number of levels, and the icing on the cake for me was getting a 16 penny nail through the sidewall of the driver’s side tire on my car today. Can’t be fixed, so that means I’m buying a new tire. I’m sending 2016 out with a bang this year and starting January 1, 2017, I’m giving up the booze. Yes you read that right, I’m quitting drinking. (this is where all my friends and relatives roll their eyes and say “I’ll believe it when I see it.) The goal is to make it June 1 and just like when I quit smoking cold turkey January 1, 1992 it’s a goal I intend to keep.

One of the things I intend to do between January 1, and the first day of summer is document the physical changes the lack of alcohol will have on my body. I intend to take a photo a day of myself, weigh myself, and take note of any positive and or negative effects it has on me. Hopefully, come June 21, 2017 I’ll have something interesting to report. Maybe not, but the challenge is on in a little less than 48 hours.

Since I’m choosing to “Lose the Booze” in 2017, I thought it would be fitting to post a nice New Years Eve cocktail recipe that everyone can make and share. Behold the ‘Rol and Rye. It’s easy to make, easy to drink, and easy to share. Enjoy.

rolandrye

Out of the Jar.

Out of the Jar by Gestalten is a new book about the best, and some of the most unusual spirits from small distillers around the world. These are spirits made by a new generation of distillers who are using combinations of rare fruits, herbs, grains and spices to reinvent and reinterpret high octane recipes for alcoholic drinks. The book features distillers that are crafting these by hand from the distllery to to bottling the final product. The video above introduces a hands-on whiskey maker from a prohibition-era distillery in Brooklyn, a passionate mezcalero who doesn’t chicken out from an unusual recipe, and a Berlin-based artisan whose rum is taking the world’s best cocktail bars by storm.  It’s a nice little video short with quality production value, and it makes me want to go find some of the booze featured here.

The Bushmills x Grado Labs Headphones. Cans Made From Whiskey Barrels.

I like whiskey, music, and design. When you combine all three, it’s love. Grado is producing a line of headphones made from Bushmills whiskey barrels. The limited edition headphones are hand crafted, feature vented backs, leather headbands and ear cups.

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Designed by Elijah Wood & Zach Cowie, these aren’t light on tech specs. They feature dynamic operating transducers with a frequency response of 16hz to 26kHz spl at 1mW – 98dB nominal impedance – 32 ohms driver match – .05dB.

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