Christmas might be over, but you can still find out if you are naughty or nice thanks to Wieden + Kennedy London. Using the store front window from their London based offices, WK built an eight bit retro inspired Naughty or Nice o Meter and used it to grab passers by for a bit of Christmas fun. The video below shows how the set up worked, including a manual override function. At the end they give some stats about how many people participated and the end results. If you are in London you can still stop by and check it out, if not they have an online version here that you can use.
I’m over the “I can’t draw” sketchbook look, and the “Badly painted” hand lettering look. It reached a fever pitch of a year ago and its starting to feel a bit dated. I know this is a personal opinion, but it’s like the stop motion craze with vintage effects look, for me it’s jumped the shark. One exception that I have to the sketchbook / painted hand lettering look for me though is the “Seven wonders of Oregon” campaign. I like it because it doesn’t feel like every other travel / tourism campaign that starts to roll as winter melts away and gives into spring and summer.
Travel Oregon made it’s largest marketing investment ever with this campaign at a cost of $3 million dollars. The integrated campaign uses a combination of TV, Social Media, Print, and Direct Mail, developed by Portland’s own Wieden + Kennedy, Substance and Sparkloft Media. Th e basis of the campaign is pretty clever and straight forward. It argues that whoever created the original list of the seven wonders of the world, never set foot in Oregon. So,Travel Oregon named it’s own seven wonders for the state: the Oregon Coast, Mt. Hood, the Columbia River Gorge, Crater Lake, the Painted Hills, the Wallowas and Smith Rock. Placed over the images are a series of stamps or logos which use the amateurish hand drawn look to effect. The logos are used through out all elements of the campaign and render an entirely different feel than typical travel, or luggage stickers used in many tourism campaigns. The illustrative style is used across all aspects of the campaign from video to web to social media creating a cohesive voice and brand for Travel Oregon. Hopefully it will have staying power for a few years.
Here is some Friday eye candy for you. Wieden + Kennedy, London have teamed up with production company Stink to produce a visually stunning TV spot for Lurpak butter. This is one beautiful commercial. The cinematography, and editing are absolutely spot on. Hat tip to director Martin Krejci, and producer Anna Smith for a visually stunning ad for something as simple as a stick of butter.
By the way if you click the Lurpak link above you can enter a contest to win a limited edition tea towel designed by Stuart Gardiner, which is pretty kick ass looking as well.
Leave it to the folks at Wieden + Kennedy to come up with this promotional piece for a new Nokia smartphone release. Working with illustrator Nate Coonrod, W+K created this absolutely charming pop up book titled “Where Should We Go?”. At the end of the book the smartphone is revealed with a pull out section that shows the phone screen. The phone is hidden in a drawer that creates the binding foe the book itself.
The story is about a family who is looking for the perfect place to enjoy their vacation; so Tim and Jenny pack up their car, two kids and cat, and drive from forest to coast, to country and mountains searching for the ideal holiday destination with the help of their new Nokia smartphone.
I’m not sure how many of these were produced, but they are getting a ton of press due to the blending of the physical book, and the digital nature of the phone. I wish there had been a way to activate the phone when the pull out tab was used. It would have been a really wonderful way to tie the to objects together in a more complete way.
Wieden & Kennedy‘s london offices will be releasing a new TV spot and iPhone application to advertise the Honda “Jazz” (Fit in the USA). The spot titled “This Unpredictable Life,” highlights the joys and challenges that we all face as we go through our lives, and shows how the Jazz is designed to help us cope with all the changes. Produced for Wieden & Kennedy by Smith Foulkes, the spot shows us a surreal world constructed from animated computer graphics that shows us the journey of life, with all its potential ups and downs.
Through out the TV spot various characters are surfaced including children, pets, partners, spouses, friends and more. Along with all of the characters are the mountains of stuff that we collect throughout the course of our lives, all of which will fit perfectly into an endless sea of car seats. The spot is visually stunning and plays really well. So much so that the Honda Jazz almost feels like an after thought that was tacked on to the end of the spot.
In a move that I love and am a huge fan of, Wieden and Kennedy was smart enough to design an iPhone application that will be released on the same day as the campaign launch. This is something I wish more companies would do. The app uses the same imagery that is contained in the spot and works directly with the TV commercial. That’s right you need the TV spot to play the game, which encourages people to ‘grab’ characters from the TV screen (or computer, depending on where you are watching the ad) by swiping the iPhone at it, Nintendo Wii-style. Yes that is genius. Once you have the character from the TV spot, you can interact with it on your phone – for example, a space monkey character can be made to dance by singing into your phone. Nice touch don’t you think? A demo video of the application is below.
Agency: Wieden + Kennedy London
Creative directors: Sam Heath, Chris Groom
Production: Nexus Productions
Directors: Smith & Foulkes
App creatives (W+K): Duncan Bone, Kate Harrison, Will Hooke
Interactive producer (W+K): Dom Tunon
App director, product management (Gravity Mobile): Jeff Benson
App senior software developers (Gravity Mobile): Zac White, Adam Wolf