Wieden & Kennedy

So, were you Naughty, or Nice this year?

Christmas might be over, but you  can still find out if you are naughty or nice thanks to Wieden + Kennedy London. Using the store front window from their London based offices, WK built an eight bit retro inspired Naughty or Nice o Meter and used it to grab passers by for a bit of Christmas fun. The video below shows how the set up worked, including a manual override function. At the end they give some stats about how many people participated and the end results. If you are in London you can still stop by and check it out, if not they have an online version here that you can use.

The Seven Wonders of Oregon.

I’m over the “I can’t draw” sketchbook look, and the “Badly painted” hand lettering look. It reached a fever pitch of a year ago and its starting to feel a bit dated. I know this is a personal opinion, but it’s like the stop motion craze with vintage effects look, for me it’s jumped the shark. One exception that I have to the sketchbook / painted hand lettering look for me though is the “Seven wonders of Oregon” campaign. I like it because it doesn’t feel like every other travel / tourism campaign that starts to roll as winter melts away and gives into spring and summer.

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Travel Oregon made it’s largest marketing investment ever with this campaign at a cost of $3 million dollars. The integrated campaign uses a combination of TV, Social Media, Print, and Direct Mail, developed by Portland’s own  Wieden + KennedySubstance and Sparkloft Media. Th e basis of the campaign is pretty clever and straight forward. It argues that whoever created the original list of the seven wonders of the world, never set foot in Oregon. So,Travel Oregon named it’s own seven wonders for the state: the Oregon Coast, Mt. Hood, the Columbia River Gorge, Crater Lake, the Painted Hills, the Wallowas and Smith Rock. Placed over the images are a series of stamps or logos which use the amateurish hand drawn look to effect. The logos are used through out all elements of the campaign and render an entirely different feel than typical travel, or luggage stickers used in many tourism campaigns. The illustrative  style is used across all aspects of the campaign from video to web to social media creating a cohesive voice and brand for Travel Oregon. Hopefully it will have staying power for a few years.

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Wieden + Kennedy Making Butter Sexy.

Here is some Friday eye candy for you. Wieden + Kennedy, London have teamed up with production company Stink to produce a visually stunning TV spot for Lurpak butter. This is one beautiful commercial. The cinematography, and editing are absolutely spot on. Hat tip to director Martin Krejci, and producer Anna Smith for a visually stunning ad for something as simple as a stick of butter.

By the way if you click the Lurpak link above you can enter a contest to win a limited edition tea towel designed by Stuart Gardiner, which is pretty kick ass looking as well.

Where Should We Go? Wieden + Kennedy’s Pop Up Book for Nokia.

Leave it to the folks at Wieden + Kennedy to come up with this promotional piece for a new Nokia smartphone release. Working with illustrator Nate Coonrod, W+K created this absolutely charming pop up book titled “Where Should We Go?”. At the end of the book the smartphone is revealed with a pull out section that shows the phone screen. The phone is hidden in a drawer that creates the binding foe the book itself.

The story is about a family who is looking for the perfect place to enjoy their vacation; so Tim and Jenny pack up their car, two kids and cat, and drive from forest to coast, to country and mountains searching for the ideal holiday destination with the help of their new Nokia smartphone.

I’m not sure how many of these were produced, but they are getting a ton of press due to the blending of the physical book, and the digital nature of the phone. I wish there had been a way to activate the phone when the pull out tab was used. It would have been a really wonderful way to tie the to objects together in a more complete way.