I guess this dropped about 2 months ago. I’ve never seen an edited 30 on any cable channel, and just happened to stumble across the web version last night while looking at something on adland.tv. None the less this is why I love Wieden and Kennedy.
This guy is Dos Equis “The most interesting man in the world” wing man. Strutting up the beach in an almost speedo, wearing leather shoes and Ray-Bans this guy is a dude. he is not a follower. He’s the dude doing “Whatevers Comfortable” with great attitude. Set to Odetta’s “Hit or Miss” the one minute forty five second web version of this is great.
Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Directors: Scott Vitrone, Ian Reichenthal
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Director: Tim Godsall
Producer: Tsiliana Jolson
Colorist: Tim Masick
Music Supervisor: Andrew Charles Kahn
Just in time for Mother’s Day, Procter and Gamble have released a new commercial for the upcoming 2012 London Olympic Games. ” Best Job”, was produced by Wieden+Kennedy in Portland, under the supervision of Creative Director Karl Lieberman. What I love about this spot is how it is a great example of how to reach beyond typical brand perceptions, by creating something that is truly moving and touching.
Everything about this ad is the opposite of what you think of about Proctor and Gamble. If I hadn’t known who this spot was for when I first saw it, I probably would have pegged it for Nike, or another athletic company. It isn’t until the very end of the spot that P&G is tied in, and by that time you are hooked.
Beautifully shot and edited, this 2 minute spot tells multiple stories that all have the same outcome. A proud mother watching their child rise above the rest in the greatest athletic competition on earth. Wonderful camera angles, and lighting capture the growth of 4 children as they become Olympians. 10 or more years is compressed into just over two minutes of footage. Only the last 10 seconds of the piece references P&G and I think this is why it works so well. The spot helps to humanize the brand as you relate to the people in the video.
Once again, a great job from the folks at Wieden+Kennedy.