I look at a lot of Kickstarter campaigns, and every once in a while I come across something that is not only useful but something I would actually use. Eto is one of those Kickstarter items. I’m in.

Eto is a beautifully designed wine decanter with an innovative preservation system that keeps wine preserved for at least 12 days, ensuring you never waste a drop of that precious nectar again. The decanter solves a simple problem, keeping air away for the wine which causes it to oxidize and begin to take on a vinegar taste. Approximately 13,208,600 gallons of wine go down the sink every year for this very reason, and Eto wants to stop that from happening.

The creator Tom Cotton, is a Welsh London-based product designer, with nearly 20 years experience in bringing products from concept to market. Backers were able to pre-orderEto (Welsh for “Again”) on Kickstarter for $75.00 on the Kickstarter site but it looks like the goal has been reached so  financial it will be available to buy for $100.00 around the end of the year.

The design of this is simple and elegant and the best part is it fulfills what good industrial design is supposed to do. It solves a problem, and it does it in a beautiful well thought out way.