World Fair Trade Day

Fair Tweets!

Ben & Jerry’s have launched a new social media campaign centered around Twitter that highlights the importance of World Fair Trade Day.

The campaign, is called “Fair Tweets“, and works by leveraging your unused twitter characters and converting them into a message about World Fair Trade Day.  Depending on how many characters you have left at the end of each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a secondary relevant message to fill the left over space which is then posted with each of your tweets.

This is a cool idea that allows you to easily participate, with minimal effort, and a maximum feel good factor.