WPA

Uinta Golden Ale Packaging Celebrates Our National Parks.

Last year, the National Park Service celebrated 100 years of service, and to commemorate the anniversary Uinta Brewing is ready to release Golden Ale Park Series Beer. The rotating park series was brewed in celebration of the diverse landscapes across the United States and the over 84 million acres of natural beauty that our National Park system promotes and protects. The packaging is available with four different park-inspired packaging that reflects the style of travel posters designed during the height of the WPA era of the 1930’s. While the beer inside the can will remain the same, a refreshing golden ale with an ABV of 5.3% and notes of Wilamette hops and Crystal malts, the outer packaging will feature a rotating line-up of National Parks. right now there are just 4 parks represented, but hopefully they will release more over the next year. I love the design and illustration featured here. It’s a refreshing approach to a product area that can at times be predictable, even in the craft brewing segment.

can-line-up

“Many of the explorations that have inspired our beers have happened in and around National Parks and we’re excited to pay homage to that with this rotating series. We’re fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them.”

Uinta’s Chief Executive Officer, Steve Mills

New York, New York.

Illustrator and designer Remko Heemskerk has created a series of prints dedicated to New York City. The style is reminiscent of 20th century travel posters and poster art created by the WPA in the 1930’s and 40’s. Flattened and stylized with just enough detail. Limited, but bright color pallets that keep the images vibrant and fun. The series shows the wide range of architectural style prevalent in the city, some iconic others commonplace, all of them making up the whole of the city. The prints are available for purchase in a variety of sizes at inPrint if you are so inclined.

See America.

There is something about the style of classic travel posters from the 1930’s that feels timeless, and classic. The reduced color pallets, and posterized style of the illustrations make you want to get out and explore far away and exotic spaces. Illustrator Steven Thomas created a number of Travel posters in his See America series for the Print Collection. The posters are done in that same classic spirit of travel posters from years gone by. The imagery and style feels vintage and still manages to feel fresh and inviting. With the first day of summer just two weeks away, these make me want to get out and see the great expanse of the American landscape.