In a world of skipping past commercials on TV and now on the web , agencies are having to get pretty clever to hold an audiences attention. Geico has launched a series of YouTube based ads that attempt to grab the audience attention and hold it by ending the spot right away. The “Unskippable” spots end with the actors freezing, and the action continuing on around them. Pretty fun stuff and definitely engaging enough to keep you watching to see what will happen.
With IKEA opening in Kansas City later this week, the city is getting blanketed with catalogs. Practically everyone I know has received one in their mailbox in the last two weeks. With the iPhone 6 dropping in about two weeks IKEA has upstaged Apple with a pretty fun spoof on the classic Apple product ad with a new video “Experience the power of a bookbook™”, Created by BBH. This is so spot on to the Apple look and feel for branding and product promotion, and IKEA / BBH simply nail it with a good dose of humor thrown in.
This is a brilliant little YouTube video from Coca-Cola. Even if you are not a fan of the company or the product you have to admit this is pretty funny. This little piece satire from Coke features great writing and production value. Produced by Memac Ogilvy for Coca-Cola this is a winner on so many levels. Now, they need to start selling the “Social Media Guard” for everyone that is addicted to social media.
This ad campaign has been running since the end of November for British retailer Harvey Nichols. The campaign focuses on the self indulgence that sometimes comes with the holiday season. The thing that I love about this though, is all of the horrid thoughtless gifts shown in the ad are available for purchase at Harvey Nichols. The “Sorry” campaign has a dedicated website, so you can buy yourself something nice with all the money you saved buying your grandmother paper clips.
If you have any doubt about the power of a popular YouTube video, watch the one below. This has been viewed over 6 and a half million times in the last 48 hours. Like all successful viral videos, it wasn’t planned. It wasn’t staged. It wasn’t scripted. It just happened and it’s pretty inspiring for the start of your weekend.
Shot 100% on the HD HERO3® camera from http://GoPro.com.
Fireman Cory Kalanick rescues an unconscious kitten from a burning house filled with smoke.
Dexter Britain “Perfect Moment”
One of the things that is great about advertisers taking to venues like YouTube is the long format commercial. The video below is a fantastic blend of 2D hand drawn animation, and 3D CGI, but more importantly it is a solid piece of storytelling. This is the kind of ad that simply won’t transfer well to television. You can’t compress it to a 15 or 30 second spot, and your TV audience isn’t going sit and watch a 2 minute 30 second commercial. Produced by studio AKA and directed by Marc Craste, this short spot is single-shot retelling of the origins of the UK’s TSB Bank. Yes a single animated shot that flows seamlessly, and enhances the message dissolving the advertising away into a feel good message.
I really love this new online campaign for the Fiat 5ooe zero emissions car. Fiat has produced a website titled “Environmentally Sexy” and is centered around the company’s “dating” site, EnvironmentallySexy.com. On the site you are asked a number of questions to help you select your perfect “Match”. The site features information about the 500 lineup as well as testimonials and a way to sign up to receive additional information about the 500e. The part that I really like are the YouTube videos that were produced and integrated within the site. They have great production value, a good sense of humor, and hit all the right notes with the Fiat brand. Oh and from a motion graphics standpoint, the animated title is well… Sexy.